In the last 18 months, the game's players have spent about $2.37 billion. While King hasn't supplied a figure for the game's lifetime spending, The Guardian estimates that players have likely spent more than $3 billion on purchases at this point. Just let that sink in for a minute: $1.33 billion on little additions to a mobile game. Is the Candy Crush Saga epidemic over? One would think that those joining little candies into chains would have moved on to bigger and better games by nowone can only suffer so much agonizing defeat in the game's many, many puzzles before washing one's hands of the whole thing.Īnd while it's certainly true that publisher King's reliance on its candy cash cow has been steadily decreasing, that hasn't stopped the game's players from coughing up a not-so-insignificant amount of money for in-app purchaseswhich help them skip through levels, blow up candies faster, and push past the game's challenging scenarios.Īccording to The Guardian, Candy Crush Saga players spent approximately $1.33 billion on in-app purchases over the entirety of 2014.

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